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Autobiography - memoir

This Is Not A Fashion Story

by Danielle Bernstein

Taking Chances, Breaking Rules, and Being a Boss in the Big City


A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danille Bernstein, the creative genius behind the hit style platform @WeWoreWhat.

Danielle Bernstein spent her youth shopping at discount department stories, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career….or else board the train back to her mom’s house.

Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman – a CEO, tech founder and a fashion designer whose living a dream lifestyle that includes all-expense paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.

Despite these successes, Danielle has never been your typical play-by-the-rules fashions. She disrupted the fashion industry using her own playbook-one that she’s finally ready to share with you, her readers.

This Is Not A Fashion Story is the down and dirty tale of how a Long-Island-born teenagers became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting you’re get, knowing when to take risks and fighting to get what you want in life, love and business. But about all it’s the story of how a young girl made in the concrete jungle that is New York City – and how you can too.

Our Thoughts

This Is Not A Fashion Story is one of those easy, I need to get my mind off of all the stresses I am dealing with and just relax while getting a good laugh – type of book. Danielle sheds no fear in sharing every detail about her personal life making this story even more comical and relatable to the average female. She’s honest, straight-up and as raw as it gets, sharing not only her sex life, but the struggles of making a name for herself, finding a husband-material guy, and all the secrets that got her to where she is now. This book is inspiring in more ways than none, it gives you that subtle push to want to pursue any dreams or passions you are scared to pay attention to. Fun and easy this is a Sunday afternoon by the pool with an Aperol Spritz in hand type of read.

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